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Chamber Welcomes New Tourism Manager Steve Weir Steve Weir has been named the new tourism manager by the Brockville and District Chamber of Commerce, starting his position on October 9.

"We couldn’t be happier with the decision to welcome Steve to our team and are extremely thrilled by the background and experience he will bring to the position at a pivotal time for Tourism in Brockville " said Anne MacDonald, Executive Director of the Brockville and District Chamber of Commerce.

"Brockville is positioned extremely well for tourist attraction, especially with the new Aquatarium, Tall Ships Festival, Trail improvements, and Tunnel plans. These all add to the core products that have already been established” says MacDonald.

Weir, 45, says he’s looking forward to his new role.

"I’m excited to be working with the Brockville Tourism Advisory Committee on the growth and promotion of the area,” he said. "It will give us a chance to explore new and creative ideas for the city to help boost tourism.”

Weir is no stranger to the industry. For the past 10 years, he was part of the strategic team for Parks Canada in Eastern Ontario, enhancing the marketability and branding of the Rideau Canal as a world heritage site. He played a major role in its UNESCO World Heritage Designation in 2007.

"As a Canadian delegate, the trip to New Zealand for the inscription on the World Heritage List was the highlight of my career at Parks Canada,” he said. It’s a career spanning more than 20 years.

During his tenure, Weir helped develop a number of marketing, branding and tourism initiatives. He helped organize and execute events alongside ministers of parliament for land acquisition in collaboration with the Akwesasne, as well as many other events for the government’s Economic Action Plan. The implementation of Rideau 175, a year‐long celebration for the 175th anniversary of the opening of Rideau Canal, is another one of Weir’s proudest accomplishments.

As marketing coordinator in Eastern Ontario, Weir collaborated with regional tourism organizations to create cooperative marketing initiatives. He was a committee member for national branding focus groups; creating vacation planners and visitor brochures for print and web applications. He was involved with the St. Lawrence International Partnership forming a Tourism Passport for the region.

He helped to increase visitor traffic to such cultural mainstays of the region as Fort Wellington in Prescott, Bellevue House, home of Sir John A. MacDonald in Kingston and St. Lawrence Islands National Park.

As a local history and culture buff, Weir says these are some of the best examples and they are right here in our own backyard.

With experience in entertainment management Weir helped develop the Signature Series program. This was a summer theatrical troupe, which performed at various parks and sites in Eastern Ontario that spanned some five years, earning a nomination for a CEO Award – one of Parks Canada’s highest honours.

Working alongside colleagues from various tourism organizations, he is well rooted in Eastern Ontario.

Weir and his family live in the Brockville area. "This is home to me,” he said. "I’ve lived in the area over 40 years and I am excited to begin this new chapter in my life.”

Welcome Steve!